(i) Develop website with quality content. If content is good and useful the website name will be spread through word of mouth.
(ii) Check for and fix broken links in your website.
(iii) item Website should contain more text compare to photograph, banner, etc.
(iv) Web page must contain a title, precise key words and description.
(v) If you are describing or illustrating something in depth try to use the topic name inside the header tag.
(vi) Try to find out clear navigation plan for your website
(vii) Google cannot read picture. It can read text only.Please provide suitable title and alternative text to photographs.
(viii) Try to avoid flash. It has no impact on organic search, moreover loading-time increases creating bad patch with your website.
(ix) Do not employ hidden text or link. For example do not write text or link in white.
(x) Avoid linking your website with web spammers, or suspicious websites.
(xi) Do not use keyword, description, title, header tags which are not fully relevant with your text.
(xii) item Do not create multiple pages with same or similar content.
(xiii) Do not create domain with the intention to confuse users.
(xiv) Google bot should be warned not to follow the paid links, social links etc.